BE(YOU)FULL Philosophy

Carlos Simpson is a London-based entrepreneur, strategic graphic designer, and founder of Carlos Simpson Design Studio and the BE(YOU)FULL initiative. His work examines how design shapes identity, behaviour, and leadership across cultural, social, and organisational contexts. Through design, mentoring, and writing, he explores the relationship between creativity, power, and decision-making in real-world environments. He graduated in graphic design from the University of the West of England and trained at Neville Brody’s Research Studios in London. He has worked with brands including Selfridges, Ted Baker, Ben Sherman and Oxfam. His artworks have been collected by senior business figures, including Sergio Marchionne. His publications include Politics Design: The Power of Political Stamps, Sketchbook: A Survival Guide, You Make Your Rights, Signs of Fingerprints, and Portraits of the Self and Fingerprints.