11 Mar

Trust Your Gut: The Power of Intuition and Reason in Coaching

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In the journey of coaching, trusting your gut and listening to reason aren’t opposing forces—they are complementary allies. Together, they empower us to be more effective, empathetic, and innovative coaches. Let’s dance to the rhythm of intuition and reason and create a coaching experience that’s as BE(YOU)FUL as it is transformative.


Here’s to the magic of intuition and the clarity of reason—may they guide us in making the world a better place, one coaching relationship at a time.


✦ Trust Your Gut

Intuition is that inexplicable sense of knowing that transcends logic. It’s the inner compass that guides us when the map seems incomplete. For coaches, intuition is a powerful tool that helps us connect deeply with our clients, understand their unspoken needs, and respond with empathy and insight.

But trusting your gut isn’t about guessing or making hasty decisions. It’s about being attuned to your inner voice, recognizing patterns, and drawing on your experiences to make informed choices. It’s about the quiet confidence that arises when you truly understand your craft and your clients.

✦ Listen to Reason

While intuition is invaluable, it must be complemented by reason. Analytical thinking, evidence-based strategies, and structured approaches provide the foundation upon which intuition can flourish. Reason ensures that our coaching methods are grounded, our goals are clear, and our progress is measurable.

Listening to reason involves continuous learning, seeking feedback, and being willing to adapt. It’s about using data and research to inform our practices and ensure that we are delivering the best possible support to our clients.

✦ The Symphony of Coaching

At BE(YOU)FUL, we see the coaching relationship as a symphony where intuition and reason play harmoniously together. This synergy creates a dynamic and responsive environment where coaches can effectively guide their clients towards growth and transformation.

To our fellow coaches, we encourage you to embrace your intuitive insights and marry them with the rigors of reason. Cultivate your inner wisdom, stay curious, and always be open to learning. By doing so, you’ll not only enhance your coaching practice but also create a profound and lasting impact on the lives of those you guide.

✦ Stories of Success

Consider the story of Emma, a coach who relied on her gut feeling when she sensed that her client, a young entrepreneur, needed more than just business advice. By trusting her intuition, Emma facilitated a breakthrough in her client’s personal growth, which in turn, skyrocketed their business success.

Or consider David, who meticulously analyzed feedback and performance metrics from his coaching sessions. This data-driven approach allowed him to refine his methods and tailor his coaching strategies, resulting in consistently high client satisfaction and transformative outcomes.

✦ The Ripple Effect

The blend of intuition and reason not only benefits the coaching relationship but also extends its impact to the broader community. As coaches, our influence can inspire a ripple effect, fostering a culture of growth, empathy, and resilience.

Carlos Simpson is an entrepreneur, strategic graphic designer, artist, musician, and author based in London, United Kingdom. He graduated from the University of the West of England with a degree in Graphic Design and completed a placement at Neville Brody's Research Studios in London. Since then, he has worked as a designer for several well-known brands, including Topman, Selfridges, Ted Baker, Ben Sherman, and Oxfam. In 2016, he founded Carlos Simpson Design Studio in London. Carlos's paintings have been purchased by notable businesspeople, including Sergio Marchionne. As an author, Carlos is inspired by exploring new environments and cultures and finding ways to engage with his surroundings through authentic situations and conversations. He follows a ritual of improvising to better understand the human brain and the effect it has on individual lives, with the intention of exploring feelings, relationships, and daily situations and the magic touch of empathy. This is his key to being creative and productive. His writing aims to amuse, persuade, and inform readers, and he hopes to inspire them through his work. His notable publications include "Politics Design: The Power of Political Stamps," "Sketchbook: A Survival Guide," "You Make Your Rights," "Signs of Fingerprints," "Portraits of the Self," and "Fingerprints," which was his 2020 Lockdown Project.